News from Margaret McDonnell PR
News from Margaret McDonnell PR
Happy National Freelancers' Day!
With not much to celebrate at the moment, why not take a moment today to acknowledge the contribution that freelancers make to society and to the economy.
Apparently, there are more than 2 million of us, and with the global pandemic showing us the value and importance of flexible working, this number is set to rise. I accidentally became a PR freelancer in 2012, after working in PR and journalism. After a couple of full time roles came up, I then returned to it properly in 2015 and just love the flexibility and variety that it offers and working with a broad range of clients and sectors.
Here are my very favourite pieces of media coverage for clients since the previous National Freelancers Day:
1. George Takei – a couple of weeks ago, THE George Takei from Star Trek shared a post about one of my clients. Day, week and month absolutely made!
2. I work with the absolutely inspirational Dr William Bird from Intelligent Health who is the founder of the Beat the Street physical activity game. I imagine his middle name must be “early” because he’s often to be seen in the 6.30am "Ask the GP" slot on BBC Breakfast!
3. Again, this is William’s great advice about wearing a mask at this time, which will be increasingly important as lockdown eases and if talk of reducing the 2m rule to 1m materialises. Lots of good stuff in this article for Good Housekeeping
4. We miss Cornwall so much- but this piece in this month’s Prima magazine reminds you that if you can’t come to Cornwall, Cornwall will come to you! This was in the print version, so I can't share BUT you can order Buttermilk’s Clotted Cream Fudge here!
5. The lovely, lovely lady who left her day job as a flight attendant to set up her own bag design company, was featured in Press Association!
6. Another thing I love about my job is that for the most part, it’s about celebrating good news! Here’s a piece in the Derbyshire Times about how the town of Chesterfield embraced the brilliant Beat the Street game and got more physically active.
7. Another one including Dr William Bird’s advice – this time about how to how to approach a fear (and a very common one) of leaving lockdown.
8 and 9: I met a fabulous lady at a networking meeting and knew instantly that I wanted to work with her! She runs a service in the Didcot area where the team gives companionship and support to the elderly, including taking people to hospital appointments, staying with them, and generally being family for people whose relatives aren’t nearby. I love this piece in Ox Mag announcing that they had secured a new base in Didcot, and also this one in the Oxford Mail.
10. Here’s a piece on Dr William Bird in Berkshire Life magazine which gives a real insight into why he does what he does.
11. When Le Navet Bete came to Newbury with their 3 Musketeers Show, I was lucky enough to interview one of them for the Newbury Weekly News.
12. More advice – this time on essential travel. Not everyone is able to work from home, and many of us have to rely on public transport to get to work. This article shows you how you can protect yourself as best you can.
13 and 14: When we had to temporarily suspend Beat the Street, we became Beat the Bug, a brand new campaign encouraging people to keep well and happy during the pandemic featured here and here.
15. Most of my clients come to me via word of mouth, however, this lady attended one of my mini how-to workshops and we worked together on a Christmas campaign for her beautiful reusable fabric wrapping. I was beside myself when this appeared in Elle Decoration (I can’t share the coverage as it was in the print magazine only), but this is another of the articles that appeared in Culture Whisper
18. I didn’t know that you could get dog walking injuries, but my client did! We were able to pitch this, along with advice, also to the Telegraph
19. This advice was part of the Beat the Bug campaign and was picked up by Woman and Home magazine
20. My very favourite client for various reasons! Buttermilk has a delicious range of free from treats that just so happen to be vegan, gluten free and dairy-free. Their products appeared in several publications including Women's Health : this is one of the pieces about their popular Easter egg range.
And a bonus one as it was this week and about Buttermilk on National Fudge Day - thanks to the Art of Healthy Living for this one!
Thank you if you’ve read this far and a very happy National Freelancers Day to you! Stay well!